RAM TRUCKS MARKS THE 144th RUNNING OF THE KENTUCKY DERBY® WITH SPECIAL EDITION PICKUP

The Kentucky Derby® is all about going big — high drama, big hats, lavish outfits and a giant celebration — which is why the all-new 2019 Ram 1500 is raising the stakes with a special Kentucky Derby edition. The truck is packed with technology, luxury and plenty of Ram brand pedigree. Here’s a preview of the latest special edition Kentucky Derby truck.

 

 

 

 

 

 

Exclusive Run for the Roses Fender Graphics

The all-new 2019 Ram 1500 special edition commemorates the 144th running of the Kentucky Derby, and will serve as the Official Truck of Churchill Downs® during the May 5th Kentucky Derby. The Kentucky Derby special edition puts itself at the front of the pack with the brand’s top Limited trim, and features distinctive Kentucky Derby “Run for the Roses” fender graphics. This truck introduces the Ivory White Tri-Coat paint, and is the first time that a body-colored appearance package will be available on the all-new Ram 1500 Limited.

 

 

 

 

 

Trifecta: Ram Trucks, Horse Racing and Horsepower

The May 5th running for the roses marks the Ram Trucks brand’s ninth year as the Official Truck of Churchill Downs and the Kentucky Derby. It’s a match that comes from the close ties between Ram Trucks and the equine community. The 2019 Ram 1500 Kentucky Derby Edition is a no-compromise truck well-suited to meet the needs of all kinds of owners, including those who love horses and who require the kind of performance provided by the available 395-horsepower 5.7L HEMI® V8 engine with eTorque mild hybrid system.

 

 

 

 

 

Additional Features on the 2019 Ram 1500 Kentucky Derby Edition

Five additional exterior colors are also available for the Kentucky Derby Edition, including Delmonico Red, Diamond Black Crystal, Granite Crystal, Max Steel and Patriot Blue. The Ram 1500 Kentucky Derby Edition is available in 4×2 or 4×4 Crew Cab configurations, with a 5-foot-7-inch bed length. The interior features premium full-leather front and rear reclining seats with heating and cooling, plus genuine wood and metal trim. The Ram 1500 Kentucky Derby Edition also includes the exclusive Uconnect® 12-inch touchscreen radio with navigation, Active-Level™ four-corner auto-leveling air suspension, power-retracting running boards, trailer hitch with sway control and Blind Spot Monitoring with automatic Trailer Detection.*

Learn more about the all-new 2019 Ram 1500 Kentucky Derby Edition at ramtrucks.com, and join the conversation on May 5th using the #RamDerby hashtag.

*Always check visually for vehicles prior to changing lanes.

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SEE FOR YOURSELF … THE ALL-NEW 2019 RAM 1500 HAS ARRIVED

Before the All-New 2019 Ram 1500 takes to the road as the strongest Ram 1500 ever, the no-compromise truck is turning heads at the North American International Auto Show (NAIAS). The next-generation Ram 1500 revealed at NAIAS in Detroit, and is putting on a show of its own with an all-new look, class-leading luxury1, enhanced capability, efficient and powerful powertrains and cutting-edge technology.

 

 

 

 

 

Improved Efficiency and Performance

The All-New 2019 Ram 1500 flexes its muscle while getting trim, eliminating 225 pounds — despite an influx of additional content — through the use of advanced high-strength steels. With 98 percent of the frame and 54 percent of the core body structure constructed of advanced high-strength steels, the new Ram 1500 is not only lighter, it’s also the strongest Ram 1500 ever. Coupled with new features like the available eTorque mild hybrid system on the 3.6L Pentastar® V6 and 5.7L HEMI® V8, the no-compromise All-New 2019 Ram 1500 features greatly improved efficiency, boosted performance and enhanced capability.

 

 

 

 

 

The Latest Entertainment and Safety Tech

When it comes to technology, the All-New 2019 Ram 1500 redefines what a pickup truck can be, and marks an evolutionary milestone in the history of Ram Trucks. The list of  state-of-the-art tech features is seemingly endless, and includes a class-exclusive2 available 12-inch Uconnect® touchscreen with split-screen capability and tailor-made graphics for the various Ram models; the available 4th-generation Uconnect system with enhanced processing power; available SiriusXM® 360L with customizable on-demand listening and exclusive content3; a powerful available 900-watt, 19-speaker Harman Kardon® audio system; new available 360-degree Surround View Camera4; available Adaptive Cruise Control with Stop, Hold and Go5; available Blind Spot Monitoring6; available Forward Collision Warning Plus7; and available LaneSense® Lane Departure Warning with Lane Keep Assist8. Put it all together, and the All-New 2019 Ram 1500 is the most technologically advanced Ram Truck ever.

 

 

 

 

 

Increased Towing and Payload

Of course, the All-New 2019 Ram 1500 is built to get the job done, and to get it done right. That means dramatically improved towing and hauling capacity. The 12,700 pounds of max towing9 marks a 20 percent increase in towing power, and 2,300 pounds of max payload9 marks a 22 percent increase. The result is an All-New 2019 Ram 1500 that gets to the worksite, or to the weekend getaway, more efficiently and without compromise — hauling more, with fewer trips and with more efficient powertrains.

 

 

 

 

 

Updated Exterior Appearance and Interior Comfort

The All-New 2019 Ram 1500 is built tough as nails, and is engineered and constructed to look the part. The new exterior design stands apart on the road, off the road and at the worksite, with a new “unbreakable” interlocking design theme. Up front, the chiseled “R-A-M” grilles define the new face of Ram, while the available LED Adaptive Front Lighting System provides an unmistakable, signature look. The completely redesigned, luxurious interior is built for comfort and style, with authentic premium materials, colors and textures, including available hand-wrapped leather trim. Active noise cancellation (V8 models) and acoustic glass reduce ambient sounds, contributing and an exceptionally quiet, serene interior.

 

The Best from Top to Bottom

Other upgrades and notable features of the All-New 2019 Ram 1500 include a 4-inch increase in cab size; the most rear-seat legroom in its class on Crew Cab models2; more leather and real wood surfaces than Ford F-150 and Chevrolet Silverado10; the best ride and handling with class-exclusive multi-link coil suspension and class-exclusive available Active-Level™ four-corner air suspension systems2; best-in-class standard pickup bed volume (53.7 cubic feet)2; class-exclusive available RamBox® Cargo Management System2; the most entry-level V6 gas horsepower (305 horsepower) in its class2; and much, much more.

 

 

 

 

 

Learn more about the All-New 2019 Ram 1500 at ramtrucks.com, and see what else the Ram Trucks brand has on display at naias.com.

1Based on Ram 1500 Limited /Laramie Longhorn standard premium content comparison to Ford F150 Platinum and Chevy Silverado 1500 High Country Standard Full-Size Pickup.

2Based on latest available competitive information. Class based on Light Duty pickups.

3SiriusXM audio and data services each require a subscription sold separately, or as a package, by Sirius XM Radio Inc. Your SiriusXM service will automatically stop at the end of your trial unless you decide to subscribe. If you decide to continue service after your trial, the subscription plan you choose will automatically renew thereafter and you will be charged according to your chosen payment method at then-current rates. Fees and taxes apply. To cancel you must call SiriusXM at 1-866-635-2349. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com. All fees and programming subject to change. Not all vehicles or devices are capable of receiving all services offered by SiriusXM. Current information and features may not be available in all locations, or on all receivers.

4Always check entire surroundings visually before proceeding.

5This system is a driver’s convenience system, not a substitute for active driver involvement. The driver must remain aware of traffic conditions and be prepared to use the brakes to avoid collisions.

6Always check visually for vehicles prior to changing lanes.

7This system is an alert system for the front of the vehicle. It is not a substitute for active driver involvement. The driver must remain aware of traffic conditions and be prepared to use brakes to avoid collisions.

8This system is a driver’s convenience system, not a substitute for active driver involvement. The driver must remain aware of traffic conditions and maintain control of the vehicle.

9When properly equipped.

10Based on Ram 1500 Limited /Laramie Longhorn comparison to Ford F150 Platinum and Chevy Silverado 1500 High Country Standard Full-Size Pickup

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INTRODUCING THE SPECIAL-EDITION 2018 RAM 1500 HYDRO BLUE

 

 

 

 

Blue is the new hue of power and performance. The custom, high-impact color of the new special-edition 2018 Ram 1500 Hydro Blue builds on the durability and power of the Ram 1500 with an alternative appearance and attitude that stands out everywhere. The 2018 Ram 1500 Hydro Blue is this year’s final special-edition Sport model, and includes a Hydro Blue monochromatic appearance package with details designed to complement the new, cutting-edge paint color.

Attitude by Design

In addition to the Hydro Blue paint color, this special-edition truck includes a black-decaled Sport Performance Hood, new-for-2018 body-colored Sport grille with black billet inserts and black R-A-M letter badge, as well as flat black exterior body-side and tailgate badging. These details combine for a menacing, athletic appearance that looks as good on the highway as it does parked at a tailgate.

 

 

 

 

All in the Details

And when it comes to details, the special-edition 2018 Ram 1500 Hydro Blue doesn’t miss a single mark. The black bezel projector headlamps and LED taillamps complement the black body-side badging, and the monochromatic exterior theme is tied together with a body-colored front fascia, rear bumper, side mirrors and door handles. Standard on 4×2 models are forged, polished 22-inch aluminum wheels; 4×4 models feature standard polished 20-inch wheels.

It’s What’s on the Inside

Inside, the special-edition Ram 1500 Hydro Blue Sport takes comfort and style up a notch with features like blue color-matched highlight stitching on the instrument panel, heated steering wheel and door trim. Blue Sport embroidery accents the deluxe high-back black bucket heated front seats with mesh inserts, while blue Ram’s-head logos flank the headrests. Blue anodized surfaces cover the instrument panel bezels, center console trim, door spears as well as a new instrument panel badge. A black headliner rounds out the interior package, and leather-trimmed seating is optional.

 

 

 

 

Optional Features

Other optional features include 22-inch (4×2 only) and 20-inch (4×4) gloss black aluminum wheels, black tubular side steps, chrome wheel-to-wheel side steps, Active-Level™ Four-Corner Air Suspension and the RamBox® Cargo Management System.

Next in Line

The 2018 Ram 1500 Hydro Blue Sport will be the final special-edition Sport model the Ram brand will offer for 2017. Previously, Ram launched Sublime (Green) and Copper Sport limited-edition trucks earlier this year and an Ignition Orange edition in late 2016.

 

 

 

 

Special Edition, Limited Production

Production of the uniquely colored Ram 1500 Hydro Blue Sport will be limited to 2,000 trucks in the U.S. The Hydro Blue Pearl Coat paint option is available on Ram 1500 Sport Crew Cab, shortbed body styles with the 5.7L HEMI® V8 (4×2 and 4×4).

The 2018 Ram 1500 Hydro Blue Sport will go on sale in November 2017. Learn more about the full lineup of Ram Trucks at ramtrucks.com.

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THE RAM SOUTHFORK EDITION GOES BIG FOR ITS TEXAS DEBUT

Ram 1500The big stars shine brightest in the Lone Star State, which makes the State Fair of Texas the perfect venue for the debut of the Ram Southfork Edition. The upscale pickup takes style and refinement up a notch, adding world-class appearance and luxury appointments to the already premium Laramie Longhorn.

The Ram 1500 and Ram Heavy Duty Southfork Editions roll into Dallas with new “Longhorn” badging on the tailgate in bright chrome. Inside, the Southfork Edition is pure Texas luxury, with all-new Canyon Brown and Light Frost Beige Natura Plus 100 percent full-grain leather seats with Ruby Red accent stitching; galvanized-appearance metal and walnut-colored real wood accents on the steering wheel, doors, center stack, and console; leather-wrapped A- and B-pillar grab handles; and optional filigree appointments on the seats that provide bold style.

Ram 1500 2018, Laramie Longhorn

The Ram 1500 and Heavy Duty Southfork Editions are available in all current Laramie Longhorn exterior colors, including the recently added RV Match Walnut Brown lower two-tone paint that provides a high-end exterior appearance.

With the new Ram Southfork Edition, sophistication and comfort meet power. The Ram 1500 Southfork Edition, available with the 5.7L HEMI® V8 and the Ram Heavy Duty Southfork Edition, available with the 5.7L HEMI V8, 6.4L HEMI V8 or 6.7L Cummins® Turbo Diesel (Crew and Mega Cabs/all boxes), are going big and coming home to Texas.

Ram 3500 2018

Learn more about the Texas-inspired Ram Southfork Edition and the full lineup of Ram Trucks at ramtrucks.com.

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Introducing The Hardworking Ram Harvest Edition

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Farmers, take notice. Ram Harvest Edition, Ram Trucks, Case Ram, Case, Commercial TruckThe Ram Harvest Edition was designed specifically for the farm, and the grit, determination and style farmers bring to work, day in and day out.

 

You asked, we listened. Ever since the popular Ram Trucks Farmer spot, farmers have been asking for a truck that worked hard, looked the part and that featured the tried and tested Ram Truck technology proven to get the job done. The Ram Harvest Editions does all three:

 

Colors and Details

 

The Ram Harvest Edition is our first agricultural-market-specific truck, and the first time Ram Trucks will be available to exactly match the colors of two of the most popular lines of farm equipment in the nation: Case IH Red and New Holland Agriculture Blue. Ram, Ram Trucks, 2017 Truck, New Holland Blue, Ram Harvest Edition

 

The Ram Harvest Edition also features bright exterior appearance upgrades, like chrome bumpers and a luxury crosshair grille.

 

In addition to Case IH Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver lower color schemes are available.

 

Power and Performance

 

Design is one thing, but it only matters when your truck is also designed to work. That’s why the Ram Harvest Edition is loaded with new features designed specifically for farmers, like black side steps, a protective spray-in bedliner, a Mopar® bumper step for easier bed access, mud flaps and rubber floor mats, plus skid plates and tow hooks on 4×4 models.Ram, Ram Trucks, RAM Harvest Edition, Ram 1500, Ram 3500, Ram 2500, Case

And we didn’t stop there. The Ram Harvest 1500 models feature a ride-height increase of one inch to help owners comfortably navigate rough farm roads and pastures.

 

The Ram Harvest Edition will be available across the Ram 1500, 2500 and 3500 line-up, in all four door configurations, all bed lengths and all powertrains, offering options for a variety of jobs and conditions.

 

Technology and Connectivity

 

Farming is a tech-savvy industry, built on data and details. That’s why the Ram Harvest Edition comes standard with an 8.4-inch Uconnect® touchscreen radio with navigation, 4G Wi-Fi®, Apple CarPlay®* and Android Auto™†. The system provides map mirroring, seamless connectivity and access to up-to-the minute weather forecasts and maps — invaluable tools when your work is bound to the environment around you.

 

Learn more about the Ram Harvest Edition and the full lineup of Ram Trucks at ramtrucks.com.

 

 

*Requires compatible iPhone®. See dealer for phone compatibility. Data plan rates apply. Vehicle user interface is a product of Apple®. Apple CarPlay is a trademark of Apple Inc. iPhone is a trademark of Apple Inc., registered in the US and other countries. Apple terms of use and privacy statements apply.

†Requires the Android Auto app on Google Play and an Android compatible smartphone running Android™ 5.0 Lollipop or higher. Google, Google Play, Android and Android Auto are trademarks of Google Inc.

 

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