Truck ad from 1941
It’s no secret that a good number of new Ram trucks are sold to a group requiring levels of performance somewhat elevated from those of private Ram truck owners—businesses. It’s no secret either that Ram Trucks makes concerted efforts to communicate the idea that we, as a brand, understand the needs of business owners and respond accordingly with business-suited vehicles like the Ram ProMaster or the Ram 3500 Chassis Cab, and by offering On the Job incentives and programs like BusinessLink®.
But at the end of the day, after all the programs and incentives are on the table, and after the full truck lineup has been perused, we know that business owners, especially those about to invest heavily in new equipment, need to hear one thing: that the truck they have their eye on will perform.
The instinct to provide to-the-point, easy-to-read truck specs to business owners has been a part of the Ram Trucks brand since at least 1941, when the print ad above outlined point by point the innovative features to be found on the 1941 Dodge 2-Ton Stake Pickup truck.
Though state-of-the-art features from yesteryear’s chassis cab—things like “wood floor with steel skid strips,” “ventilating windshield” and “sealed-beam headlights”—have been replaced with more modern innovations, we’ve retained the impulse to be straightforward in our communications. Accordingly, here are several current-day Ram Chassis Cab features that current-day business owners may find appealing.
- 7-pin trailer wiring harness
- Automatic quad halogen headlamps
- 52-gallon rear fuel tank
- Best-in-class max towing capacity of 29,600 pounds (5500)*
- Best-in-class GCWR up to 37,500 pounds (5500)^
- Rear Frame Steel Strength of 50,000 psi
- Diesel oil change intervals of up to 15,000 miles
Learn more about the Ram Chassis Cab lineup by visiting RamTrucks.com.
*Based on Class 5 pickup-based conventional cab chassis.
^Based on Class 3-5 pickup-based conventional cab chassis.
