The Ram 1500 and bighorn rams have a lot in common. The ram is not just a badge on our grille or an ornament on a hood; the ram represents a personality and way of carrying oneself that’s ever present in the spirit and soul of Ram Trucks. Here are a few similarities – and a few differences – between the two revered symbols of American pride and workmanship:
1. Power and Hard Work:
The symbol of ram horns is so strong that it adorns every Ram Truck. The curled horns serve as weapons for the animals, which they use in battles that last for hours on end. The ram’s strength and will to succeed are the perfect counterparts to the 2013 Ram 1500’s 10,450 lbs. max towing and 1,930 lbs. max payload, both built on a foundation of power and determination.
2. Four-Wheel Drive:
Four-wheel drive is essential for towing heavy loads, off-roading, or driving in adverse conditions. Likewise, for Rocky Mountain bighorn rams, split hooves and rough hoof bottoms provide balance and traction on uneven, treacherous terrain. When you’re standing on the edge of a big job, sometimes two just won’t do.
3. Breaking from the Flock:
Ford and Chevy, like typical domestic sheep, follow the flock. Who wants another knockoff of a knockoff? Rams aren’t typical sheep – they live separately in the wild. They are dominant and resourceful, and are able to be individualistic when necessary but can also assimilate into the group. In short, they are trend-setters. Sounds a lot like Ram Trucks – with the release of the 2014 Ram 1500 with EcoDiesel engine, competitors don’t stand a chance. Let them follow the other sheep while we blaze new trails.
4. The Fuel That Drives Ram:
The 2013 Ram 1500 boasts a best-in-class fuel economy of 25 HWY MPG, and the B20 BioDiesel capable 2014 Ram 1500 EcoDiesel V-6 engine can run on biofuel, producing less air pollutants and less greenhouse gas emissions, making it the cleanest light-duty engine available. Bighorn rams, for their part, forage and graze on plants. In this case, we all have different ways of fueling our engine, but efficiency is the glue that binds Ram to ram.
5. Cultural Lore and Significance:
Aries, the ram, is the first zodiac sign. The other 11 signs of the zodiac can fight for runner-up positions. Sound familiar? The 2013 Ram 1500 has an unsurpassed 5-year/100,000-mile Powertrain Limited Warranty, better residual value than Ford and Chevy, and better brand reliability than Ford and Chevy. When your symbol is first in line and stands for power, that’s how you win 2013 North American Truck of the Year and Truck of Texas™ 2013, to name just a couple awards. We’re happy to share the trophies with our bighorn ram counterparts – see you at the top of the mountain.
Guts. Glory. Ram(s).
