On May 1, 2010 at the Churchill Downs Thoroughbred raceway in Louisville, Kentucky, Ram Trucks officially launched its sponsorship of the Kentucky Derby. Like the beautiful horses bucking at the starting gate, Ram Trucks brings a powerful, awe-inspiring presence to the track and to celebrate the unmistakable similarities between the two breeds of beast, Ram Trucks was heavily represented at the Kentucky Derby – both on the track and off. Rams custom-painted to match the unique designs of the jockey’s silks were prominently displayed in and around Churchill Downs and all the jockeys sported the Ram Trucks logo.
To catch the Ram-a-palooza (sorry, we couldn’t resist) for yourselves, check out the next Churchill Downs race and keep an eye out for the charging Ram.