How do the people who build your Ram decide what features and improvements a new model needs? Instead of relying on studies, statistics, and claims of competitors, Ram engineers hit the road to actually sit in the truck with real working men and women, as you can see in this video from Talladega.
“What really makes me proud is that we focus on the customer,” explains Scott Kunselman, Ram’s Senior Vice President – Engineering. “Our engineers realize that the customer is what makes the most difference.” Especially when they’re willing to airbrush the Ram logo on their heads…
