2013 Ram 1500 – Heaven and Earth Print Campaign

October 13, 2012 | by | 2 Comments

When you do something well—like build a truck with an EPA-estimated best-in-class 25 MPG highway—it’s not arrogant to want to share it with others. It’s common sense.

Thanks to unmatched capability, the new 2013 Ram 1500 will appeal to hardworking people everywhere. To reach them, we’ve put together an ad campaign that communicates the values exemplified by this truck, which, by no coincidence, are also demonstrated by the people for whom it’s built: toughness, resiliency, perseverance. Guts. Glory. Ram.

See below for examples from our new print campaign. Also, be sure to check out the new television spots, which we posted to RamZone earlier this week.

Uconnect Command Center

Be the Storm

25 MPG Highway

  • The Drew Pearson Show

    Great new Truck I really love the touch screen looks like a big iPhone the my dash – Drew Pearson the original 88 Dallas Cowboys host of The Drew Pearson Show on Fox Sports.

  • Suzanne West

    You got good taste there Drew. That is one awesome truck. The new touchscreen display is a techie’s dream. It has an all new EVIC display on the dashboard and the ride is twice as smooth as the 2012 RAM 1500.