2013 Ram 1500 – Heaven & Earth Advertising Campaign

October 12, 2012 | by | 2 Comments

Time to move Heaven and Earth.

When you design and build a truck as hardworking, as capable, as intuitive, as efficient, as dependable, and as tough as the new 2013 Ram 1500, there’s only one way to spread the news—with help from a legendary voice and a series of visually stunning television spots. It all comes together in a cohesive advertising campaign we’re calling Heaven and Earth.

Below are two new commercials supporting the release of the new 2013 Ram 1500. Both deliver in their own way the iconic message for which we stand: Guts. Glory. Ram.

Commercial No. 1 | “Road”

Description: To defy the elements, push beyond what is possible, and bring the world to its knees, it takes the new 2013 Ram 1500. With best-in-class fuel economy and class-exclusive air ride suspension, the new 2013 Ram 1500 was engineered to move Heaven and Earth.

Commercial No. 2 | “Horizon”

Description: The distances aren’t getting shorter–our trucks are going farther. With 160 more miles per tank, the new 2013 Ram 1500 can take you farther than any other truck on the market.

You can learn more about the new 2013 Ram 1500 by visiting RamTrucks.com.

  • Djames JD

    Just wanted to let you know that I was moved by your “Heaven and Earth” campaign. I was so moved that I cancelled my order with my Dodge dealer and went to Ford where I traded my old Ram for a comparable, more affordable NEW Ford. To be honest, I found your campaign slogan offensive and a form of blasphemy. Unfortunately, for you, your campaign slogan back fired with this customer and lost you the sale of a new Ram.

  • saailer

    The 2015 Dodge 1500 Eco-Diesel claims 156 more MPT (miles per tank) than the 2015 Ford F150 Eco-Boost. The numbers do not prove out for your “Heaven and Earth” ad campaign:

    Dodge: 32 Gallon fuel tank Avg. MPG= *22.5 X 32 = 720 MPT
    Ford: 32 Gallon fuel tank Avg. MPG= *21.5 X 32 = 688 MPT
    That is a difference of 32 more MPT for the Dodge, not 156.
    In order to achieve what you erroneously claim the Dodge would need to average 27.38 mpg, and that would be impossible. What does this tell us about your product? In order to sell them it becomes necessary to lie; what else is fabricated?

    * Dodge Eco-diesel window sticker states 19-26…Avg=22,5
    * Ford Eco-boost window sticker states 18-25…Avg=21.5