Picture this. You’re in the market for a new product, something substantial—let’s say it’s a new light-duty pickup truck. As a smart buyer, you compare two or even three generally similar products, weighing the upsides of each in relation to the others.
When you went through this process in the past, maybe for a new laptop computer, you didn’t always know for certain which product would be the best, even after all your research was complete. But this time, and with regard to pickup trucks, the outcome is less in doubt—the 2013 Ram 1500 is the clear choice for the best light-duty pickup truck currently available.
Bold claims need strong supporting evidence—we’re well aware of that. See below for evidence that helps support our case.
Reasons to Buy Ram Trucks over Ford or Chevy
- The Ram 1500 has better resale than Ford or Chevy*
- Better brand reliability over Ford and Chevy^
- 40,000 miles more warranty than Ford**
- EPA-estimated best-in-class 25 mpg highway for the 2013 Ram 1500^^
- Class-exclusive link coil and air suspension***
- Class-exclusive Torqueflite™ eight-speed transmission^^^
Of course we realize the bias involved in calling our truck the best, and we don’t expect any potential buyer to go on our word alone. In fact, we encourage independent research. Why not start with this comprehensive list of recent awards earned by Ram Trucks?
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*Based upon ALG 2013 MY forecast effective January-February 2013; non-sales weighted average of all light-duty crew cabs for each model at 36 mos; 15,000 per year
^According to JDP 2013 US Vehicle VDS of 2010 model vehicles
**Based on Ram 5 Year/100,000 mile powertrain warranty vs Ford 5 year/60,000 mile powertrain limited warranty
^^Based on standard pickup class. EPA-estimated mpg based on V6 4X2. Actual results may vary.
***Based on 2012 Automotive News full-size truck segment
^^^See dealer for copy and complete details on the 5 year/100,000 mile warranty
