The “Year of the Farmer” officially kicked off February 3, 2013, when the Ram Trucks “Farmer” spot aired during the biggest television sports event on the year—the Super Bowl. The first two-minute airing of that commercial marked the start of something special, an outpouring of support and gratitude for our nation’s farmers that resulted in over 15 million views on YouTube and a $1 million donation from the Ram Trucks brand to the FFA*.
Now, the Year of the Farmer is transitioning into its next “season” with a more personal look at life on farms as recounted by the farmers themselves. Ram Trucks has reached out to several popular farmer/bloggers, and each month from now until the end of the year, we will feature one of their posts exclusively on the RamZone blog.
The Year of the Farmer blog series will officially begin next week, when guest blogger Lisa Steele offers an account of how raising chickens has brought her closer to her community. In the meantime, please enjoy an encore viewing of the “Farmer” spot, which so many people, farmers and non-farmers, have found so moving.
Visit www.RamTrucks.com/KeepPlowing for more information on how you can show your support for the American farmer.
*The FFA letters are registered trademarks of the National FFA Organization and are used under license.
