Get comfortable. This week we launch the third in our seven-part Strength Evolved video series. This one stars Ryan Nagode, Ram Interior Design Chief—check that, this one stars the refined, inviting interior of the new 2013 Ram 1500.
Truck interiors used to be an afterthought. The old perception was that trucks were for tough guys and tough guys had little need for comfort in their trucks. At Ram, we don’t think about it that way. Our goal is to reward hardworking Ram drivers with a comfortable truck in which they want to spend their time.
See what comfort looks like in the video below.