In the mid-1950s, a revolution was stirring in the American truck market.

Like so much of RAM Truck lore, the RAM mascot itself has a colorful history.

The Ram Trucks Sno-Commander was designed for one thing: clearing snow.

Check out this video from the RamZone archives of the Mopar® RamRunner blowing through the trails at Moab, Utah.

In this vintage ad from a 1930 issue of the Saturday Evening Post Ram Trucks were, “Running Up High Mileage – Cutting Down High Costs.”