As he was handed the Motor Trend 2010 Truck of the Year award, Ram CEO Fred Diaz acknowledged the prestige of Motor Trend and of the award — and quickly deflected the credit onto the team that built the truck.
“To have our all-new 2010 Ram Heavy Duty named Truck of the Year by the editors of Motor Trend really defines how great this new Ram Heavy Duty pickup is,” Diaz said. “The Motor Trend Truck of the Year Award is like a standing ovation for the Chrysler Group designers, engineers and planners who developed this incredible Ram Heavy Duty Truck.”