The Weather Channel and Ram Trucks have partnered with the First Response Team of America disaster relief organization, and Ram is donating three heavy-duty trucks to the effort.
The Weather Channel Companies launched an exclusive cross-platform series of in-the-field “Responding by Storm” reports, chronicling the works of the First Response Team of America, a nonprofit disaster relief organization led by Tad Agoglia, which arrives soon after a storm’s devastation to assist local first responders with rescues, and to provide help with cleanup efforts. The new content will be sponsored by Ram Trucks, and will feature field reports during live programming on The Weather Channel network, webisodes on weather.com and exclusive mobile and tablet content.
“We have a great deal of respect for the work that the First Response Team does, and welcome the opportunity to provide Ram trucks to help their efforts,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Our trucks are all about capability, hard work and determination. Ram truck owners are ‘providers’ by nature, often using their trucks to help their neighbors and communities, which makes this partnership with The Weather Channel and the First Response Team a natural fit.”
“Responding by Storm” reports on The Weather Channel will be sponsored by Ram Trucks, and will coincide with the launch of a new cross-platform campaign on the network and the digital properties, including cobranded executions on tablets and smartphones. Content also will be featured on www.ramtrucks.com.
