
Every time a new RAM Truck rolls off the assembly line, it’s like the first page in a good book or the first scene of a movie. The truck, all Guts and Glory, is about to meet its destiny. Likewise for its future owner.

The changing of the seasons—in our current case, from spring to summer—is a great time to perform simple, preventative tasks that will keep your RAM running like a dream and your loved ones safe from harm.

Picture this.
Sunrise at the Ocotillo Wells State Vehicular Recreation Area (SVRA) in southeast California. Somewhere in that 85,000 acres of dirt, dust and desert, two fierce competitors—the Mopar RAM Runner and the Ford SVT Raptor—are poised to do battle on a punishing 4.73-mile loop. The winner? Mopar RAM Runner, by a full 33 seconds.

Random Acts of Manliness, aka R.A.M., are those favors you do for friends, family, and complete strangers, not because you care about getting recognition, but because you have the RAM Truck to do the job.

In a perfect world, every time you needed something important—like a new RAM Truck—the money for it would just magically appear. The world may not be perfect, but when it comes to RAM, it’s not for lack of trying.