While we were busy flirting with an imminent, dusty death in Moab trying to capture that perfect shot (pro tip: invest in a good zoom lens), our friends over at the Chrysler Blog were filming some choice footage of our custom Rams crawling the desert. In addition to the jacked-up, armored-out Ram Runner and the Moparized Power Wagon, we were also running a bone stock Power Wagon.
Hit the jump to check out the vids. Read More
A few weeks ago, we announced the launch of Zac Brown Band’s Letters for Lyrics campaign. This week, we’re delving a little further into the details.
As some of you may already know, Letters for Lyrics is a program co-sponsored by Zac Brown Band and Ram Trucks aimed at generating 1 million letters of gratitude and support for our deployed servicemen and women. In exchange, each participant who writes a letter will receive an exclusive copy of “Breaking Southern Ground,” a ZBB-produced compilation album. “We’ve had several opportunities to perform for the troops over the past year and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life,” explained Zac Brown. “We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad.”
“The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Our company has been steadfast in its support of America’s armed services; we know these letters will help brighten a soldier’s day. We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom.”
To read more of Diaz’s input on Letters for Lyrics, check out his guest post over at the Chrysler Blog.
Ronnie “Cuz” Strickland of well-known hunting outfitters Mossy Oak has been a long time fan of Ram Trucks, and more recently, Ram Trucks CEO Fred Diaz. Cuz had the opportunity to treat Diaz and a few of the Ram guys to a turkey hunting trip. The following is an excerpt from his personal account of the outing:
“I’ve been hosting hunting camps for Mossy Oak for over 20 years because after all, there’s no better setting to get to know someone in than hunting camp. This spring, turkey camp was certainly different than those of the past as two Mossy Oak field producers and I were about to spend a quick 36 hours with Fred Diaz, CEO of Ram Trucks and a new hero of mine. Since ‘hero’ is a strong term, let me elaborate.
First, I have had four Ram trucks over the years and have always been a fan of the Ram brand. For anyone that ever wondered; no, they have never asked me to endorse the trucks or paid me anything even though I keep mine in front of thousands of TV viewers each week on our Mossy Oak television productions. I just love the trucks and depend on mine heavily – more so than the average truck buyer, I suspect. My current 2007 Ram Mega Cab has 158,000 miles behind it, much of it from hauling ATV’s on unpaved roads and such. As far as my relationship with Fred Diaz goes, I was lucky enough to meet him on a visit to Ram in Detroit and during our visit he talked to us about Ram trucks. He talked to us about what they are doing to address the true sportsman in the country how to meet their needs and budgets, but more than that he talked about the people that are behind Ram. I could see the passion in his eyes when he talked about the people that build them, sell them, market them, and work on them and it was clear that the TEAM at Ram is on a mission. People like Fred Diaz who pass along the praise and give props to the people that make it happen fire me up, so you can understand why this particular turkey camp was more important than most. As impressed as I was with Fred and his team, I wanted him to be equally impressed with the Mossy Oak crew. Problem was we didn’t have much time – only about a day and a half.”
To read the rest of Cuz’s story, check out it at Mossy Oak’s Perspectives.
On May 1, 2010 at the Churchill Downs Thoroughbred raceway in Louisville, Kentucky, Ram Trucks officially launched its sponsorship of the Kentucky Derby. Like the beautiful horses bucking at the starting gate, Ram Trucks brings a powerful, awe-inspiring presence to the track and to celebrate the unmistakable similarities between the two breeds of beast, Ram Trucks was heavily represented at the Kentucky Derby – both on the track and off. Rams custom-painted to match the unique designs of the jockey’s silks were prominently displayed in and around Churchill Downs and all the jockeys sported the Ram Trucks logo.
RAM TRUCKS MARKS THE 144th RUNNING OF THE KENTUCKY DERBY® WITH SPECIAL EDITION PICKUP
SEE FOR YOURSELF … THE ALL-NEW 2019 RAM 1500 HAS ARRIVED
INTRODUCING THE SPECIAL-EDITION 2018 RAM 1500 HYDRO BLUE
THE RAM SOUTHFORK EDITION GOES BIG FOR ITS TEXAS DEBUT
2012 FCA US LLC. All Rights Reserved. Ram is a registered trademark of FCA US LLC.
