Ram Celebrates Big Win In A Big Way

April 7, 2010 | by | 2 Comments

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In commemoration of Ram Trucks’ newest honor as Motor Trend’s 2010 Truck of the Year, Chrysler covered their Auburn Hills headquarters with a 140′ tall, 120′ wide building wrap. Covering a staggering 14 stories of the Pentastar’s tower, the building wrap is as much a celebratory gesture as it is an attempt to pay homage to all those that made the success of Ram Trucks a possibility.

 

“We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend ‘Truck of the Year’ award,” said Fred Diaz, President and CEO of the Ram Truck Brand. “The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Michigan each day.”

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Ram Trucks Partners With ACM to Help You Honor Country’s Brightest Stars

April 5, 2010 | by | Leave a comment

CMA_Interactive

As many of you may already know, the 45th Academy of Country Music® Awards will be televised live on Sunday, April 18th and pay homage to the best and brightest in the business. What some of you may not know is that this year, Ram Trucks will be giving you the opportunity to get involved in the voting process. We’ve teamed up with the ACM Awards to sponsor www.voteACM.com to let all you fans of country music to vote for whomever you think is most deserving of the Entertainer of the Year and Top New Artist title. The nominees for Top New Artist include some pretty serious talent, including newcomers Luke Bryan, Gloriana and Joey + Rory while the Entertainer of the Year contenders are sprinkled with both seasoned pros and fresh new voices alike. With some names you may recognize from your “Greatest Hits” CD’s, Entertainer of the Year contenders include Kenny Chesney, Toby Keith, Brad Paisley, George Strait, Carrie Underwood, Keith Urban, Zac Brown Band and that girl whose records you pretend you’re buying for your old lady, Taylor Swift.

 

Voting officially opened yesterday and the winners will be announced live onstage at the ACM Award’s April 18th so be sure to cast your vote now and visit ramtrucks.com often to get all the latest scoop on this year’s ACM awards.

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(Power) Wagons Ho! RamZone Heads to Moab

March 30, 2010 | by | 7 Comments

Mopar Getting Ready for Moab. Chrysler Group LLC's fifth brand is preparing to reveal a truck-load of "Moparized" vehicles at the 44th annual Easter Jeep® Safari in Moab, Utah which takes place from March 27 through April 4. This sketch shows the Ram PowerWagon: the full-size pickup truck of choice in a range of off-road situations.
This week marks the launch of the Moab Easter Jeep Safari in Moab, Utah and the start of one of the most amazing, awe-inspiring events in the off-roading community. Despite the name, Moab isn’t just for Jeeps and this year, Ram will be trotting out a few special edition Power Wagons to test their mettle against Utah’s harshest terrain. We’ll be kicking off our coverage as soon as our well-worn boots hit the ground on Wednesday, so be sure to check back frequently for live updates.


For those of you lucky enough to make it out to Utah, see you on the trails!

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Ram “Truck of the ___” Spot Goes Live, Makes Us Want To Tow Something

March 24, 2010 | by | 5 Comments

Even though the behind-the-scenes glimpse of how Klaus Obermeyer captured the snow plow sequence was admittedly pretty enthralling, the sneak previews simply do not compare to the finished product. We’re not typically prone to using words like “beautiful” and “moving” unless we’re describing the seven layer burrito we wolfed down at lunch, but we’ve got to say, Obermeyer really knocked it out of the park.

2010 Ram 1500 Crowned Tow Vehicle of the Year

March 23, 2010 | by | 4 Comments

ram_towingToday, Ram can add another notch to its belt with Trailer Boats Magazine’s newest announcement. After strenuous testing and a thorough real-world evaluation, Trailer Boats Magazine has honored the 2010 Ram 1500 as the Tow Vehicle of the Year, placing it first amongst the industry’s top half-ton pickups.

 

“This year the editors focused on light-duty pickups,” explained Jim Hendricks, publisher and editorial director of Trailer Boats magazine. “This class has experienced dramatic improvements in features and ride quality over the past few years, with beefed-up tow ratings approaching those traditionally associated with heavy-duty pickups.” Continued Hendricks, “The Ram 1500 with the 5.7L Hemi not only reflects this trend, but its smooth and powerful performance scored consistently high during our examination. The ride, handling and braking of the Ram 1500 – in both towing and non-towing situations – scored highest among the competitors.

 

So, even at the risk of sounding cornier than that unnecessarily enthusiastic camp counselor we had back in junior high (he used to iron a crease into his shorts before Capture the Flag, we kid you not), get out there and get your tow on!

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