Fred Diaz Talks of “Turning the Industry Upside Down”

January 14, 2010 | by | 6 Comments

The Ram display at Detroit’s North American International Auto Show doesn’t just have the best trucks and the most jaw-dropping display — it also has Ram President and CEO Fred Diaz, eager to talk about the new brand’s offerings. “From top-to-bottom, we are serious truck contenders with a serious world-class product,” Diaz says in the video. “I also want people to understand that although we will market and brand our Ram trucks as Ram trucks, they will always and forever be Dodges,” he adds. “They’ll always be VINed as a Dodge, and somewhere either on the exterior or the interior of the truck, you’ll always be able to see the Dodge logo and the Dodge name.”

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Curious How They Got a 2.5-Ton Ram on the Ceiling?

January 13, 2010 | by | 1 Comment

Well, it’s complicated and involves a snug cradle, roller coasters, and plenty of careful maneuvering. In this video, John Tulloch of George P. Johnson, who built the innovative stand used to hold the inverted Ram, explains how exactly they placed the 5,000-pound truck on the ceiling of Detroit’s Cobo Hall. And don’t fret if you can’t make it to Detroit to see it in person — the improbably portable display could soon be coming to a show near you.

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Ram 1500 Named One of the 10 Best Vehicles of 2010

January 12, 2010 | by | 1 Comment

2010-Ram-1500-crew-cab

The accolades just keep rolling in in the new year — the February issue of Automobile magazine, on newsstands now, names the Ram 1500 one of the 10 best vehicles for 2010.

“When a new pickup truck has the fortitude to question established practices, it deserves to be recognized,” the editors write. “The new half ton Dodge Ram is that truck. Dodge engineers created a vehicle that works smarter, drives quieter, uses less fuel, and secures cargo storage better. The Ram sets the standard by living up to the radical idea that the cabin of a $40,000 truck should be as nice as that of a $40,000 car.” They make the 1500 sound pretty great — even better: it actually starts at an MSRP of only $21,510!

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Ram Turns NAIAS Upside Down

January 11, 2010 | by | 1 Comment

Ram-NAIAS-Detroit-displaySure, it’s an obvious gag, but the early reaction on the first press preview day at the North American International Auto Show has been one of stunned amazement — pretty much the same reaction reviewers have had when they first sink their teeth into the Ram Heavy Duty, the 2010 Motor Trend Truck of the year. “Ram Trucks continue to break the rules with big-rig styling, improved quality, durability and capability,” Fred Diaz, Ram President and CEO, said last week. “Starting with the most award-winning light-duty pickup – our Ram 1500, our all-new ultimate towing machine and Motor Trend’s Truck of the Year, the 2010 Ram 2500/3500 Heavy Duty, our best-in-class towing Dakota and the all-new 2011 Ram 3500, 4500 and 5500 Chassis Cabs, our trucks are the best on the planet.” The press is getting a full look at the entire line today and tomorrow in Detroit — apologies for any stiff necks.

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NAIAS Preview: 2011 Ram Chassis Cab

January 8, 2010 | by | 1 Comment

Ram-4500-Chassis-CabIf you’re one of the lucky attendees at this year’s North American International Auto Show in Detroit (open to the public January 16 – 24), you’ll be among the first to lay eyeballs on the new 2011 Ram Chassis Cab line-up — specifically, the monstrous 3500, 4500 and 5500 models. These bad boys make up Ram’s new commercial-grade work force.

To get a sense of the sheer strength and capability of these workhorses, understand they’ll be offering up the largest standard fuel tank (a massive 52 gallons), front-break rotors (390 mm) and calipers (66 mm) around. The 4500 and 5500 also offer standard a diesel-exhaust break and 6.7-liter Cummins High-Output Turbo Diesel (an option on the 3500 model). Want to check it out for yourself? Get to the NAIAS for the new line-up’s official public debut.

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