“I think it’s critical that we acknowledge the true heroes behind this beautiful truck,” Ram CEO Fred Diaz continued in his speech accepting the 2010 Motor Trend Truck of the Year award on behalf of the Ram team. “The true heroes are the folks in product planning, the folks in design, the folks in engineering, the folks in manufacturing. All I have to do now is take this beautiful creation that you see behind me and sell it. And it’s with great pride that we also share this award with our dealers — you are going to be huge benefactors from this truck of the Year award for our Heavy Duty.” Thanking the entire team, Diaz went on to further emphasize how important this award was to show the world that “as a corporation we have what it takes to build world class vehicles.”

After he received the award, Ram CEO Fred Diaz said a few words about its significance: “This is, in my opinion, the first leaf that we have turned over, the key milestone to show the world that our corporation has the ability, the capability, the courage the passion, and most importantly — if I’ve said it once, I’ve said it a thousand times — the teamwork to build a world-class truck on a world-class stage. Truly something for all of us to be proud of.”