Ram Trucks, RCH Racing Team Up for Motocross

Ram Trucks, RCH Racing Team Up for Motocross

There’s a new team in town—last week, Ram Trucks announced its partnership with RCH Racing for the upcoming 2013 Lucas Oil Pro Motocross Championship. The full press release is below, but what’s worth reiterating here is just how excited the Ram Trucks brand is to be aligned with such stellar motocross talent, namely, Ricky Carmichael, Carey Hart and Michigan’s own Broc Tickle (pictured).

Please join us in wishing all the best to Ricky, Carey, Broc and the whole team at RCH Racing. Ram Trucks is looking forward to and expecting great things this season. Most important, the brand is grateful for yet another opportunity to get our trucks in front of motor sports enthusiasts, who, in our experience, also tend to be some of the most loyal and knowledgeable truck fans around.

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Ram Trucks for Commercial Use | Then and Now

Ram Trucks for Commercial Use | Then and NowTruck ad from 1941

It’s no secret that a good number of new Ram trucks are sold to a group requiring levels of performance somewhat elevated from those of private Ram truck owners—businesses. It’s no secret either that Ram Trucks makes concerted efforts to communicate the idea that we, as a brand, understand the needs of business owners and respond accordingly with business-suited vehicles like the Ram ProMaster or the Ram 3500 Chassis Cab, and by offering On the Job incentives and programs like BusinessLink®.

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Ram Trucks Interactive Manual | 2013 Ram 1500

Ram Trucks Interactive Manual | 2013 Ram 1500

There are two kinds of owner’s manuals in this world. First (and most common) is the kind that provides practical answers to the nuts-and-bolts questions you have about your new car or truck—what psi is correct for my tires, how many miles should I go between oil changes and, while we’re on the subject, what weight of oil do I use? While useful, this manual tells only part of a vehicle’s story, that is, how to help keep it running smoothly.

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Ram Trucks Infographic | And on the 8th Day…

The Ram Trucks Year of the Farmer initiative is meant to celebrate the work ethic and strong values of the American farmer. It’s also intended to be a way for the non-farmers among us to show appreciation for the day-to-day efforts of those folks growing and caring for our food.

That got us thinking: What exactly does a day in the life of the average farmer look like? (Not that any farmer is average.) Well, here’s one answer, delivered in the form of an infographic and reaffirming the age-old truth that a picture is worth a thousand words.

Guts. Glory. Ram. Farmers.

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Real People, Real Trucks | Ram 2500: “The Power Is Awesome”

Real People, Real Trucks | Ram 2500: “The Power Is Awesome”Here at Ram Trucks, we take into account the fact that potential buyers come in all different heights, and we take pride in the technological and design advancements that make stepping into our trucks convenient for just about anyone, including Maris H., 72-year-old grandmother, Oregon resident and brand-new owner of a Ram 2500. Here’s her story.

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