The air is turning cooler, the leaves are changing, and outdoorsmen everywhere are readying themselves for the upcoming hunting season. For some, that means staking out the best sites on property that’s been in the family for years. For others, it’s a matter of exploring public land for just the right spot. But no matter where you hunt, it’s important to take along the right gear and to haul it to your camp, lodge, or cabin in the right Ram Truck.
Mark “Z” Zona taping on location
When you put more than 60,000 miles on a truck in a relatively short amount of time, you learn a thing or two about traveling. Those were the kind of miles logged by Mark “Z” Zona while taping just one season of his new television show Zona’s Awesome Fishing Show Powered by Ram (Friday nights, Outdoors Channel, starting January 2013). As for what he learned, well, we’ll let “Z” himself explain it in the video below. But here’s a hint: the industry-exclusive Rambox Cargo Management System impresses yet again.
When you do something well—like build a truck with an EPA-estimated best-in-class 25 MPG highway—it’s not arrogant to want to share it with others. It’s common sense.
Thanks to unmatched capability, the new 2013 Ram 1500 will appeal to hardworking people everywhere. To reach them, we’ve put together an ad campaign that communicates the values exemplified by this truck, which, by no coincidence, are also demonstrated by the people for whom it’s built: toughness, resiliency, perseverance. Guts. Glory. Ram.
Time to move Heaven and Earth.
When you design and build a truck as hardworking, as capable, as intuitive, as efficient, as dependable, and as tough as the new 2013 Ram 1500, there’s only one way to spread the news—with help from a legendary voice and a series of visually stunning television spots. It all comes together in a cohesive advertising campaign we’re calling Heaven and Earth.
In our Real People, Real Trucks reader-submitted story series, it’s rare — but not unheard of — to have stories come in from overseas. Here’s another story of the international kind, this one from a Ram fan in Europe.
RAM TRUCKS MARKS THE 144th RUNNING OF THE KENTUCKY DERBY® WITH SPECIAL EDITION PICKUP
SEE FOR YOURSELF … THE ALL-NEW 2019 RAM 1500 HAS ARRIVED
INTRODUCING THE SPECIAL-EDITION 2018 RAM 1500 HYDRO BLUE
THE RAM SOUTHFORK EDITION GOES BIG FOR ITS TEXAS DEBUT
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