Quality, quality, quality—you can’t build a great truck like the new 2013 Ram 1500 without living strictly by a mantra like this. Such was the lesson we learned last Friday during the Engineering A Giant Live Chat with Ram Quality Executive Elizabeth Krear. For the complete transcript of the chat with Elizabeth, please see below.
With just a glance and from far away, two different brands of trucks might look vaguely similar. After all, both share general “truck” characteristics—the requisite bed and tailgate, decent ground clearance, four wheels, an engine, and a cab.
However, the closer you look the more details you see. Upon further inspection it turns out that what at first looked like two similar trucks are in reality just the opposite. One is merely adequate, nothing to write home about. The other is a Ram.
Not just the Mega Grand Prize in the Ram Summer Tour contest going on now, the 2012 Ram 1500 Laramie Longhorn is the truck of choice for Walt Longmire, straight-shooting sheriff of Absaroka County, Wyoming.
This week, our Real People, Real Trucks story comes to us from Port Orange, FL, where Ram-owner Jim Neaves has the smooth ride of his seven-year-old truck to thank for saving his reading glasses. Take it away, Jim!
Don’t look now, but we’re halfway through August. Consider today’s RamZone post a friendly reminder to follow through on all the big plans you made for this summer. Take that road trip with the kids, relocate that old smokehouse on the property, or even (and best of all) make the move to buy that brand new Ram Truck you’ve been eyeing—the current incentives are amazing.
RAM TRUCKS MARKS THE 144th RUNNING OF THE KENTUCKY DERBY® WITH SPECIAL EDITION PICKUP
SEE FOR YOURSELF … THE ALL-NEW 2019 RAM 1500 HAS ARRIVED
INTRODUCING THE SPECIAL-EDITION 2018 RAM 1500 HYDRO BLUE
THE RAM SOUTHFORK EDITION GOES BIG FOR ITS TEXAS DEBUT
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