2013 Ram 1500 – Heaven and Earth Print Campaign

When you do something well—like build a truck with an EPA-estimated best-in-class 25 MPG highway—it’s not arrogant to want to share it with others. It’s common sense. Thanks to unmatched capability, the new 2013 Ram 1500 will appeal to hardworking … Read More >>

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2013 Ram 1500 – Heaven & Earth Advertising Campaign

Time to move Heaven and Earth. When you design and build a truck as hardworking, as capable, as intuitive, as efficient, as dependable, and as tough as the new 2013 Ram 1500, there’s only one way to spread the news—with … Read More >>

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The New 2013 Ram 1500–The Tale of Technology

“The 2013 Ram 1500 is by far the most significant and important truck we have ever launched in the history of not only the Ram Truck brand, but also the corporation.” -Fred Diaz, President and CEO Ram Truck Brand and Chrysler … Read More >>

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2013 Ram 1500 – Air Suspension System Demo

For the new 2013 Ram 1500, we added a slew of new features and refinements to an already solid truck base. While great for our drivers, this can sometimes create a (welcome) problem for us: what individual feature and refinement … Read More >>

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What Makes a Great Truck? It’s All in the Details

When taking on a complex project—for instance, building the most important Ram Truck to date—it only makes sense to focus obsessively on even the smallest details. In our experience, a details-oriented mindset will ensure that when the whole is put … Read More >>

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